Groundswell

Απρίλιος, 14 2015
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Groundswell

Written in 2008, “Groundswell: Winning In a World Transformed By Social Technologies” remain relevant as a key resource for business leaders seeking to understand the phenomenon of social technology. Additional information about the book can be found on the official Groundswell site.

In 2009, a subset of the marketing-focused chapters were published as “Marketing In The Groundswell”.

Awards for Groundswell