Groundswell
Written in 2008, “Groundswell: Winning In a World Transformed By Social Technologies” remain relevant as a key resource for business leaders seeking to understand the phenomenon of social technology. Additional information about the book can be found on the official Groundswell site.
In 2009, a subset of the marketing-focused chapters were published as “Marketing In The Groundswell”.
Awards for Groundswell
- Awarded the American Marketing Association Foundation’s prestigious Berry-AMA Book Prize for best marketing book of 2009.
- Named by Amazon as one of the Top 10 Business & Investing Books of 2008
- Named by CIO Insight as one of the Top 10 Business-Tech Books of 2008
- Named by Fortune Magazine as one of the 3 best Web books of 2008
- Named by Advertising Age as number 3 of 10 Books You Should Have Read
- Named by BusinessWeek as one of the Best Innovation & Design Books of 2008
- Named by strategy+business as one of the Best Business Books 2008 and “Top Shelf” in Marketing
- Named one of 10 Insightful Web 2.0 Books by CIO Insight
